If you’re looking to get ranked locally with SEO, you need a Google My Business (GMB) listing. GMBs are the perfect place to begin your SEO efforts and it’s easy to setup and use!
If you have a business that you would like to get local traffic from (people in your area), this is the best place to start. After all, thousands of people take to Google every day to search for products or services near them…and these people are ready to buy!
You want your site to show up on their screen as one of the first choices, right? Of course you do! That means more traffic to your site and more money in your pocket!
The key to a successful GMB listing is making sure the information about your business that shows up when people search for your product or service is accurate, complete, and fully optimized.
If you’re ready to learn how to set up Google My Business and make your listing as strong and optimized as possible, read on.
Before we jump into how to setup your GMB, let’s talk about what it is. Google My Business is a FREE tool that was created to help businesses manage their online presence across the entire Google platform.
GMBs are kind of like an online directory and a social profile mixed together. Business owners can create and claim ownership of their GMB listing and put all their vital information on there like hours, location, photos, etc.
You can also publish posts to your GMB profile, as you would to your social media accounts. The posts you create are not permanent, they will delete after 7 days, but they can be a great tool to utilize. Additionally, customers can leave reviews and upload photos of your business as well.
All in all, this is an excellent tool to help customers find you, while allowing you to manage your customers by replying to reviews, adding in photos, learning where and how people are searching for you, and more.
Want to learn how to setup a GMB for your business and start increasing your local SEO?
Here’s our step-by-step process that will walk you through the entire thing:
1. Search for your business on Google – Does your business show up as a GMB listings? IF YES -> CLAIM YOUR BUSINESS then follow these steps. If no, move to step # 2.
2. Create a listing
3. Fill out your profile completely and double check to make sure that all the information you entered is accurate!
4. Pick a business category that is closely aligned with your business (the more detailed the better)
5. Make sure your profile/logo picture includes a picture of YOU if you are the face of your brand. If not, use your brand logo.
6. Pick a cover photo that clearly and visually states your services.
7. Note the EXACT way you listed your address, hours, etc. This will come in handy down the road for additional SEO strategies.
PRO TIP: Use that exact address formatting on your website and any other listings you sign up for so you don’t confuse Google and your customers by putting conflicting information about your business out there.
8. Verify your website by requesting a postcard.
9. Select your service area (This is optional but it’s best to fill it out if you can)
10. Add your social links.
11. ADD YOUR WEBSITE URL IF YOU HAVEN’T ALREADY!!
12. Add a secondary URL (contact page) for an “Appointment URL”.
13. Add your services/products, along with your prices.
14. Add business highlights! This is anything that makes you unique (i.e. veteran-led, woman led, etc.)
15. Include an enticing description – this should stand out and be aligned with your brand while explaining EXACTLY what you offer and what you do.
16. Include the day that your business started/opened.
17. Add photos – as many as you can! – Make sure ALL photos are optimized for SEO (see how to optimize here)
PRO TIP: create photos of your testimonials AND results to build more trust!
18. Add videos! – Possibilities are endless here (tutorials, welcome video, about video). Again, this will add more trust to your brand and build a stronger connection to your target customers.
19. Complete the “Advanced information section” if you have multiple locations – It’s best if you have different phone numbers for different locations.
20. Start posting! These are like mini blogs (Can have up to 1500 characters) – DO NOT copy posts that are already on your website, this would be seen as duplicate content by Google, which is a no-no.
PRO TIP: Instead, you can do a teaser for a blog post you have. Give a good hook and some leading information then include a call to action that links the reader to the full blog post. Don’t forget that call to action button and link! This will get more traffic on your website, creating more brand awareness and increasing the likelihood that your traffic will convert to paying customers