SEO For Local Businesses: Why It’s Important

January 30, 2020

SEO for local businesses is an important tool that allows your business to access a wide range of people in your area in a very short amount of time.


If you own a local business, regardless of whether you operate out of your home or you have a physical storefront, you can optimize your website to be seen by people who are looking for your exact products and/or services in your area. And who doesn’t want more READY TO BUY customers showing up at their door?


In this article, we’re going to explore what SEO for local businesses is and why it’s important.



What is Local SEO?


Before we dive into why local SEO should be a vital part of your marketing strategy, let’s first define what it is and how it affects your business.


Essentially, local SEO is the way that you promote or advertise your business to the people that live in your geographical region through search engines like Google. It’s the easiest and fastest way to connect with local customers who are looking for your EXACT services.


Local search covers all the search terms that are geo-specific, like:

  • Hardware store near me